Smart Rumours. Savvy Analysis. Apple Thinking Redefined. tag:worldofapple.com,2005:archive 2015-07-21T21:41:18Z tag:worldofapple.com,2015:8319 2015-07-21T21:41:18Z Alex Brooks

Apple today announced financial results for its third fiscal quarter of 2015 which ran from the end of March until June end.For the quarter Apple posted revenue of $49.6 billion and net quarterly profit of $10.7 billion, or $1.85 per diluted share. These results compare…

tag:worldofapple.com,2015:8311 2015-07-19T11:44:18Z Alex Brooks

On Tuesday Apple will announce the results of its third fiscal quarter of 2015. Apple's third quarter is traditionally the weakest throughout the year as the back to school period looms and so do the iOS device lineup refreshes. As with any results out of…

tag:worldofapple.com,2015:8301 2015-04-27T21:39:29Z Alex Brooks

Apple today announced financial results for its second fiscal quarter of 2015 which ran from the end of December, 2014 until March end.For the quarter Apple posted revenue of $58 billion and net quarterly profit of $13.6 billion, or $2.33 per diluted share. These results…

tag:worldofapple.com,2015:8294 2015-01-27T21:39:13Z Alex Brooks

Apple today announced financial results for its first fiscal quarter of 2015 which ran from the end of September, 2014 until December end. Notably the quarter is the first to feature complete coverage of iPhone 6 sales. For the quarter Apple posted revenue of $74.6…

tag:worldofapple.com,2015:8281 2015-01-27T01:07:58Z Alex Brooks

On Tuesday January 27th, Apple will announce it’s fiscal first quarter of 2015. Way back in October Apple told investors to expect total sales somewhere in the range of $63.5 to $66.5 billion—representing, at the midpoint, 15% growth from fiscal Q1 2014.

tag:worldofapple.com,2015:8261 2015-01-02T15:45:08Z Alex Brooks

Inspired by M.G. Siegler, here’s an end of 2014 summary of the apps I’ve been using during the year. At the end of 2015 I’ll do another, and so on. Unlike a lot of individuals who follow Apple and therefore are very interested in new…

tag:worldofapple.com,2014:8254 2014-10-20T21:39:31Z Alex Brooks

Apple today announced financial results for its fourth fiscal quarter of 2014 which ran from July 1, 2014 until September 27. The quarter also marks the end of Apple's financial year. For the quarter Apple posted revenue of $42.1 billion and net quarterly profit of…

tag:worldofapple.com,2014:8245 2014-10-20T01:28:09Z Alex Brooks

On Monday Apple will report its Q4 2014 fiscal results, the quarter that ended on September 30 marks an important one as it takes in the majority of Apple's back to school season. Notably the quarter only includes about a week and half of iPhone…

tag:worldofapple.com,2014:8233 2014-10-16T02:01:28Z Alex Brooks

Unlike Apple's September it sure feels like the October 16 event that Apple has planned has snuck up on us all. This has nothing to do with the fact that Tuesday this week has sailed past and the event is in fact being held on…

tag:worldofapple.com,2014:8224 2014-09-10T00:44:10Z Alex Brooks

It was a day steeped in history, on the very stage where Steve Jobs originally announced the Macintosh in 1984, and the iMac in 1998, Tim Cook mentioned Steve on stage for the first time since his death two years ago. There were also glimpses…

tag:worldofapple.com,2014:8211 2014-09-07T18:03:58Z Alex Brooks

As the age old saying goes, there is no smoke without fire—and my eyes sting because it's really, really smoky round these parts. The last couple of months have reminded me of the lead up to January 2007, and maybe even more early 2010. The…

tag:worldofapple.com,2014:8188 2014-09-01T18:01:45Z Alex Brooks

September has arrived and in the world of Apple that can only mean one thing, the new iPhone is due to turn up. Not to mention a plethora of other devices and software updates; as we lead up to the holiday season September is undoubtedly…

tag:worldofapple.com,2014:8180 2014-08-20T22:40:20Z Alex Brooks

An open letter to Tim Cook ahead of Apple's move into the United Arab Emirates, this letter covers some of the abhorrent human rights abuses that occur in the UAE and encourages Apple and Mr. Cook to continue its excellent work around equality and diversity.

tag:worldofapple.com,2014:8165 2014-08-04T14:24:08Z Alex Brooks

Weekly summary of stories from across the World of Apple during the week commencing 28th July, 2014. An attempt to summarise the more interesting stories from the week and lace them in observation and comment.

tag:worldofapple.com,2014:8149 2014-07-27T15:37:25Z Alex Brooks

Weekly summary of stories from across the World of Apple during the week commencing 21st July, 2014. An attempt to summarise the more interesting stories from the week and lace them in observation and comment. Apple Shows Off Solar Array Towards the end of the…

tag:worldofapple.com,2014:8143 2014-07-22T21:40:47Z Alex Brooks

Apple today announced financial results for its third fiscal quarter of 2014 which ran from March 30, 2014 until June 30. Apple posted revenue of $37.4 billion and net quarterly profit of $7.7 billion, or $1.28 per diluted share (adjusted for stock split). These results…

tag:worldofapple.com,2014:8114 2014-06-01T16:54:17Z Alex Brooks

Things may have been quiet around these parts (the pressures of life) but two things seemingly never change. The first is that I never stop loving the Apple rumour game (and the associated news cycle), and the second is that those that know me, both…

tag:worldofapple.com,2014:8108 2014-04-23T21:43:57Z Alex Brooks

Apple today announced financial results for its second fiscal quarter of 2014 which ran from January 1, 2014 until March 29. Apple posted revenue of $45.6 billion and net quarterly profit of $10.2 billion, or $11.62 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2014:8104 2014-01-28T00:25:50Z Alex Brooks

Today Apple announced the results of its fiscal first quarter of 2014, the period of time running from October to the end of December. This is historically Apple's largest quarter, obviously because it incorporates the massive holiday shopping season, and this one didn't disappoint. Apple…

tag:worldofapple.com,2014:8096 2014-01-27T21:39:26Z Alex Brooks

Apple today announced financial results for its first fiscal quarter of 2014 which ran from October 1, 2013 until December 31. Apple posted revenue of $57.6 billion and net quarterly profit of $13.1 billion, or $14.50 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2013:8093 2013-10-28T20:42:46Z Alex Brooks

Apple today announced financial results for its fourth fiscal quarter of 2013 which ran from July 1, 2013 until September 30. Apple posted revenue of $37.5 billion and net quarterly profit of $7.5 billion, or $8.26 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2013:8070 2013-09-10T00:15:03Z Alex Brooks

The quiet season is behind us, it was the most prolonged period of quiet from Apple in terms of product releases that I’ve ever known. There’s nothing nefarious to read into; Apple is a company that absolutely loves patterns and consistency and there is no…

tag:worldofapple.com,2013:8068 2013-07-23T21:55:59Z Alex Brooks

Apple today announced financial results for its third fiscal quarter of 2013 which ran from January April 1, 2013 until June 30. Apple posted revenue of $35.3 billion and net quarterly profit of $6.9 billion, or $7.47 per diluted share. These results compare to revenue…

tag:worldofapple.com,2013:8056 2013-06-10T22:06:25Z Alex Brooks

It’s been the talk of the town for some months now. With the departure of Scott Forstall last year the rumours pointed towards a major new direction for iOS—led by none other than industrial design God and revered designer of the Jobs era, Jony Ive…

tag:worldofapple.com,2013:8033 2013-06-09T18:05:29Z Alex Brooks

It's the eve of WWDC 2013 and San Francisco is alive with developers, designers, and journalists pulling into the city in taxies and heading to the nearest bar to see friends. Friends that they probably only see once a year in person. It's a scene…

tag:worldofapple.com,2013:8023 2013-04-23T21:40:12Z Alex Brooks

Apple today announced financial results for its second fiscal quarter of 2013 which ran from January 1 2013 until March 31. Apple posted revenue of $43.6 billion and net quarterly profit of $9.5 billion, or $10.09 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2013:8010 2013-01-29T14:37:29Z Alex Brooks

Today Apple did something somewhat out of the norm for the company, despite being rumoured ahead of time Apple released a new model of the iPad today. But it didn't change anything apart from the storage capacity, offering a whopping 128GB of storage for a…

tag:worldofapple.com,2013:8005 2013-01-23T21:52:20Z Alex Brooks

Apple today announced financial results for its second fiscal quarter of 2013 which ran from October 1 until December 31. The Company posted revenue of $54.5 billion and net quarterly profit of $13.1 billion, or $13.81 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2013:7994 2013-01-03T18:14:43Z Alex Brooks

You may recall that almost exactly one year ago I wrote a piece entitled The Forty Billion Dollar Quarter in which I riled in excitement about Apple’s upcoming announcement of what it had achieved in the previous fiscal quarter. I predicted dropped jaws across Wall…

tag:worldofapple.com,2012:7985 2012-12-12T21:08:17Z Alex Brooks

Just as we thought we could get to the end of the year without another flurry of Apple TV rumours we’ve unfortunately been scuppered by none other than Tim Cook himself. Last week Cook stated in a television interview for NBC that TV was an…

tag:worldofapple.com,2012:7961 2012-11-21T20:03:59Z Alex Brooks

A few weeks back Microsoft CEO and chief ass Steve Ballmer was asked in an interview with the Wall Street Journal if he’d like Microsoft to evolve to Apple’s business model, that is to say would Microsoft enjoy being in control of both software and…

tag:worldofapple.com,2012:7952 2012-10-30T14:29:37Z Alex Brooks

In a way we all liked to state how much of a mark Tim Cook was leaving upon Apple. Almost every move he made the writers and the bloggers would burst out into the open and exclaim about this was Tim leaving his legacy upon…

tag:worldofapple.com,2012:7935 2012-10-25T21:36:33Z Alex Brooks

Apple today announced financial results for its second fiscal quarter of 2012 which ran from July 1 until September 30. The Company posted revenue of $36 billion and net quarterly profit of $8.2 billion, or $8.67 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2012:7895 2012-10-24T16:00:00Z Alex Brooks

On Thursday Apple will reveal its fiscal results for the fourth financial quarter of 2012 as well as the end of year figures. Once again Apple is expected to report a bumper quarter with a number of key product releases having occurred during the quarter.

tag:worldofapple.com,2012:7920 2012-10-23T20:20:36Z Alex Brooks

Apple today announced both the new iPad mini and a brand new updated version of the larger 9.7-inch iPad. Ahead of the announcement of the new iPads Apple took the opportunity to discuss iPad sales and related content. During the keynote CEO Tim Cook revealed…

tag:worldofapple.com,2012:7912 2012-10-23T19:48:21Z Alex Brooks

During today's event Apple released a slew of Mac updates updating the Mac mini, refreshing the iMac and releasing a brand new 13-inch MacBook Pro with Retina Display.

tag:worldofapple.com,2012:7900 2012-10-23T13:28:56Z Alex Brooks

Today is the day that Apple will show off its latest offering, with expectations resting on a smaller, thinner and lighter iPad. Invites went out last week to select members of the media inviting them to the California Theatre in San Jose for a special…

tag:worldofapple.com,2012:7885 2012-10-15T12:36:13Z Alex Brooks

So there we have it, we’ve got a date—October 23rd. Invitations with the inevitable subtle clues are yet to grace the inboxes of the select few that will stream into the very same auditorium that Steve Jobs took to the stage exactly 11 years ago…

tag:worldofapple.com,2012:7876 2012-10-02T02:45:52Z Alex Brooks

Apple on Friday once again strayed into new territory. Since taking the helm as CEO of Apple there have been changes, Tim Cook is putting his mark on the company and leading the way he feels he should. Last week was no different as we…

tag:worldofapple.com,2012:7860 2012-09-19T18:10:25Z Alex Brooks

Apple has today made the next major update to iOS available to download. iOS 6 which is available for the iPhone 5, 4, 4S, 3GS, iPad 3, 2, and the iPod touch 4th and 5th generation comes just two days ahead of the official release…

tag:worldofapple.com,2012:7854 2012-09-15T18:59:26Z Alex Brooks

Before and immediately after the release of iOS 6 it seemed like everybody was lamenting on the reasons as to why Apple had decided to continue supporting the iPhone 3GS with iOS 6. That is to say that Apple had made a conscious decision to…

tag:worldofapple.com,2012:7830 2012-09-12T22:34:16Z Alex Brooks

Apple today announced an unsurprising update to the iPhone. The iPhone 5 as Apple is calling it includes very few surprises following a remarkably detailed series of leaks several months ahead of today’s announcement.

tag:worldofapple.com,2012:7842 2012-09-12T22:30:53Z Alex Brooks

Sharing the stage with the iPhone 5 Apple's iPods and iTunes were updated in front of the world's media today. Starting with iTunes Apple's Eddy Cue announced a whole new version of iTunes on the desktop, version 11, with a major redesign. Joswiak also explained…

tag:worldofapple.com,2012:7819 2012-09-12T12:55:16Z Alex Brooks

Today is the day, the venue is set, the press are descending on San Francisco, and the rumour mill is firing on all cylinders but something isn’t right. There’s a sense of disappointment, confusion, despair in the Apple community—in fact even outside of it. The…

tag:worldofapple.com,2012:7789 2012-09-03T14:00:07Z Alex Brooks

It gets to to a certain point in the Apple calendar when the questions, speculation and excitement over a new iPhone tends to become deafening. If you hadn’t noticed we’re firmly in that part of the year but for all the right reasons. It’s less…

tag:worldofapple.com,2012:7779 2012-07-28T17:50:50Z Alex Brooks

It's not very often Apple runs a dedicated ad campaign all about the Mac. In fact the last time Apple ran a campaign was the incredible successful "Get a Mac" ads starring Justin Long and John Hodgeman in 2006. The ads which had sibling runs…

tag:worldofapple.com,2012:7772 2012-07-25T14:34:51Z Alex Brooks

Today Apple has released OS X Mountain Lion in the Mac App Store and into the hands of many eagerly awaiting customers. Priced at just $19.99 (£13.99) this marks Apple's cheapest upgrade and the first OS upgrade in a cycle in which Apple proclaims it…

tag:worldofapple.com,2012:7762 2012-07-24T21:42:39Z Alex Brooks

Apple today announced financial results for its third fiscal quarter of 2012 which ran from April 1 until June 30. The Company posted revenue of $35 billion and net quarterly profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of…

tag:worldofapple.com,2012:7756 2012-07-23T18:35:48Z Alex Brooks

This week Apple will announce the results of its fiscal third quarter of 2012. The results come amidst Apple's competitors reporting not such impressive news and the International Monetary Fund talking of slowing economies around the world including Apple's key growth markets; Brazil, China and…

tag:worldofapple.com,2012:7735 2012-07-05T00:37:02Z Alex Brooks

We know for sure that it will be accompanied by sandpaper. That is if Steve Jobs’ quote from October 2010 is anything to go by where he stated that Apple had done extensive testing on the screen sizes of tablets and concluded that 10-inches is…