Earlier this week it was reported that Apple was is talks with music industry leaders in order to gain the rights to sell music videos through iTunes. This was reported by the Wall Street Journal, now it is being reported that Apple is in talks with Disney and "a number of other media companies".
So what exactly is going on?
Well today Business 2.0 claims that Steve Jobs is in discussions with Bob Iger, CEO of Disney and has predicted, "If the past is any measure of what's to come, Jobs will enter the arena late, only to leapfrog over the competition with some entirely different device." Well we're not seeing those devices or at least not very many of them but CNet has stated that Apple has lots of existing technologies, such as H.264, video within iTunes and a recent move to a full line of colour iPods bar the Minis of course.
But does all this really add up to Apple in the video content market, well The Age speculates that through the use of H.264, a 60GB iPod could hold 240 hours of Standard definition and 60 hours of High Definition content.
"A 4GB iPod mini would hold ten broadcast quality feature length films and even a 512MB iPod shuffle could conceivably host a single film" says The Age.
While we believe that the video iPod is a logical move by Apple and they do have a lot of things in place to allow it to easily slip into the system, but lets remember that this may all be coincidence and when you really want something you can make links with almost anything.
If all of this is true then we could expect a video iPod before the year is out, could MacWorld Paris be the destination for such a release, only time will tell.