World of Apple
World of Apple ran from June 2005 to July 2015, covering Apple news, rumours, launches, product reviews, and retail openings, and returned as a newsletter in 2019–20. This is a complete static archive of more than 4,000 posts — nothing is live, but every article, image and gallery that survived the backup is here. More about this archive.
HEY Apple, you’re out of touch.
“The 478 Dreamers at Apple are members of our collective family. With creativity and passion, they’ve made us a stronger, more innovative American company. We're glad for today’s decision and will keep fighting until DACA’s protections are permanent.” Tim Cook on this week’s Supreme Court…
Apple’s Privacy Nightmare and Crucial Q1 Results
“We have always maintained there is no such thing as a backdoor just for the good guys. Backdoors can also be exploited by those who threaten our national security and the data security of our customers.” - Apple on building backdoors into its softwareApple’s first…
Exploring biased AI and Apple Card
“People think it's this veneer -- that the designers are handed this box and told, ‘Make it look good!’ That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.” — Steve Jobs speaking…
Apple marches confidently into original content
“We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from Services, Wearables and iPad,” - Tim Cook during Apple’s Q4 fiscal results call with investorsApple TV+ goes live worldwideOn November 1st Apple began a new chapter, arguably new…
Apple closes out a rocky fiscal 2019
“My message to them is that it doesn’t have to be like that. It starts with them because if they treat their child with respect and dignity, just like we treat each other, then that child can do anything they want, including [being] the CEO…
Apple Kowtows to a Tyrant
“Every once in a while I’ll go into one of their offices and say, ‘ah, what’s going on?’ And they’ll say, ‘OK OK OK, I didn’t know, I didn’t know’. It’s a big organisation, but we’re getting there.” - Lisa Jackson, Apple’s Vice President of…
Another Apple Event to come?
“That Steve Jobs was a genius, a giant influence on multiple industries and billions of lives, has been written many times since he retired as Apple’s CEO in August. He was a historical figure on the scale of a Thomas Edison or a Henry Ford,…
New hardware and software - what’s the verdict?
(Above: Fifth Avenue Apple Store in New York City, re-opened today after almost three years of renovation)“I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously,” - An excerpt from Disney CEO Bob…
By Innovation Only?
“We’ve always believed that by giving people wonderful tools, you enable them to do wonderful things.” - Tim Cook at Tuesday’s media event, following the opening video from the keynoteInnovation.The outrage across the internet came swiftly following Apple’s keynote presentation on Tuesday. Apple’s invites to…
Apple’s September Spectacular
“Marunouchi has amazing energy and our teams can’t wait to welcome customers to our largest store in Japan for the first time on Saturday.” Deirdre O’Brien, Apple’s senior vice president of Retail + People on Apple’s new store in JapanApple gears up for its annual…
Siri privacy and a major years-long iOS weakness exposed
“This store is very ‘Miami’ to me – its special trees, the light and the new roof. It is also quintessentially Apple, marrying the outdoor lifestyle with a sense of freedom and creativity that is intrinsic to the way we work.” - Jony Ive on…
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Apple Sets New Third Quarter Record with $49.6 billion in Revenue
Apple today announced financial results for its third fiscal quarter of 2015 which ran from the end of March until June end.For the quarter Apple posted revenue of $49.6 billion and net quarterly profit of $10.7 billion, or $1.85 per diluted share. These results compare…
Will the iPad Continue to Slide?
On Tuesday Apple will announce the results of its third fiscal quarter of 2015. Apple's third quarter is traditionally the weakest throughout the year as the back to school period looms and so do the iOS device lineup refreshes. As with any results out of…
Apple Sets New Second Quarter Record with $58 billion in Revenue
Apple today announced financial results for its second fiscal quarter of 2015 which ran from the end of December, 2014 until March end.For the quarter Apple posted revenue of $58 billion and net quarterly profit of $13.6 billion, or $2.33 per diluted share. These results…
Apple Announces Record Revenue of $74.6 billion for Q115
Apple today announced financial results for its first fiscal quarter of 2015 which ran from the end of September, 2014 until December end. Notably the quarter is the first to feature complete coverage of iPhone 6 sales. For the quarter Apple posted revenue of $74.6…
Apple Set to Break Records, But All Eyes on March
On Tuesday January 27th, Apple will announce it’s fiscal first quarter of 2015. Way back in October Apple told investors to expect total sales somewhere in the range of $63.5 to $66.5 billion—representing, at the midpoint, 15% growth from fiscal Q1 2014.
My Apps of 2014
Inspired by M.G. Siegler, here’s an end of 2014 summary of the apps I’ve been using during the year. At the end of 2015 I’ll do another, and so on. Unlike a lot of individuals who follow Apple and therefore are very interested in new…
Apple Announces Q414 Revenue of $42.1bn, FY14 Revenue Tops $182bn
Apple today announced financial results for its fourth fiscal quarter of 2014 which ran from July 1, 2014 until September 27. The quarter also marks the end of Apple's financial year. For the quarter Apple posted revenue of $42.1 billion and net quarterly profit of…
A Look Ahead at Apple's Q4 2014 Results, Is the iPad a Fad?
On Monday Apple will report its Q4 2014 fiscal results, the quarter that ended on September 30 marks an important one as it takes in the majority of Apple's back to school season. Notably the quarter only includes about a week and half of iPhone…