World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Time Magazine - How Apple Does It

The October 24th Edition of Time Magazine features a full article on Steve Jobs and his beloved Apple, the cover features Jobs holding a video iPod with the text "What's Next?".

Not only does the article offer insight into Apple but also an insight in Steve Jobs, this being the second article by Time magazine to feature both Apple and Steve Jobs. Below is my favourite paragraph from the article.

"Sure, Jobs is perfectly pleasant to be around. And he pays attention to what you’re saying, but if he disagrees with it—if, hypothetically, you’re maybe airing a pet peeve about the fact that iMacs have all their ports in the back, where they’re hard to get at—he’ll come storming back and hammer at you until you change your mind or at least shut up. When he generously introduces you to the guy who runs Apple’s iTunes development team, Jobs makes it clear that you’re welcome to meet him but you can’t print his name. Jobs doesn’t want competitors poaching his talent. “You can mention his first name but not his last name,” Jobs says. “How’s that?” It’ll have to do. The guy’s name, by the way, is Jeff."

The article can be read here.

Image not in archive — Apple HQ Team Pic