New Jersey based Student Monitor has done its biannual market research and has come up with a revelation. The study showed that college students ranked the iPod as more "in" than beer.
Nearly 73-percent of 1200 students voted for the iPod.
This time last year the same study showed 59-percent of students naming the iPod as an "in" thing. This year beer was knocked from the top for the first time since 1997 when it was dethroned by the Internet.