Yesterday Apple and Coca-Cola announced a partnership that would result in 70 million songs being given away.
The new Coca-Cola Music website is the main feature of the promotion with complete iTunes integration.
In the UK, Germany, Austria, and Switzerland, unsigned artists will be encouraged to upload tracks that will vie to be featured in the artists highlights and podcasts available on iTunes, as well as to receive invitations to perform at Coke-sponsored music festivals.
Starting in August in the UK song codes with be available on promo packs of Coca-Cola and Diet Coke resulting in 70 million songs being given away for free.
In September in Germany, Coca-Cola will be giving away an iPod and 50 iTunes tracks every hour for eight weeks.