Tuesday September 12th, Apple will hold a special press event at an undisclosed California location which will be streamed to locations around the world.
It looks likely that Apple will announce that Movies will be on sale from at least one major studio for $9.99, as well as a device to help stream video that will interface with iTunes.
AppleInsider reports that this has been one of the "most guarded secrets at Apple since" the original iPod which has taken the world by storm.