MacRumors recently reported on a job listing which provides some form of insight into the future of Apple and the Mobile market.
The full time position seeks the following:
This position is responsible for overseeing worldwide mobile marketing programs for iTunes content and feature campaigns. This person will be responsible for working with cross-functional teams, including Engineering and Marketing Communications, and outside partners to develop the program infrastructure and reporting solutions that can be leveraged worldwide. The iTunes Mobile Marketing Manager will be accountable for traffic, sales and customer acquisition goals. The successful candidate will bring substantial experience in mobile marketing and partnership management as well as strong leadership and management skills.
- Devise, measure, and monitor criteria for successful campaigns, with a focus on customer experience and ROI.
- Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy.
- Engage music, concert, and television fans with compelling offers and promotions.
- Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers.
- Strong understanding of the handset technology limitations and their impact on messaging and customer experience.
- Excellent contacts at US and International carriers, especially in the marketing disciplines.
- Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience.
- Identify and cooperate with aggregators and mobile marketing agencies to build innovative campaigns.
- Reach out to content providers to forge strong relationships and expose opportunities for mobile exclusives.
- Partner with Apple Advertising team to develop integrated programs that support customer acquisition, revenue generation and brand-building initiatives. Identify and secure co-op mobile advertising dollars from iTunes content providers.
- Deliver on monthly and quarterly traffic, sales and efficiency targets.
- Passion for music and entertainment media distribution.
- Strong leadership skills with demonstrated ability to present recommendations and plans to senior management.
- Proven analytical skills and quantitative mindset.
- Skilled negotiator.
- Outstanding written, verbal and communication skills.
- Skilled at developing and exercising cross-functional influence.
- Highly motivated team-player and able to work in fast-paced environment.