Apple UK has launched details of a promotion that will take place from November 20th to December 3.
During the promotion, winning entrants will receive a song code for the iTunes Store UK for either 3, 5, 10, 100 or 1000 songs.
Those willing to enter must send the word specified on the day of entry on the illuminated “Coke + iTunes” sign located at Piccadilly Circus, London to the short code 85100. The sender will then receive a reply letting them know how many songs they can retrieve.