Senior Vice President of Retail Ron Johnson, Senior Vice President of Worldwide Product Marketing Phil Schiller, Senior Vice President of Software Engineering Bertrand Serlet, and Senior Vice President of Applications Sina Tamaddon all converted 250,000 restricted stock units into shares this week.
The executives were forced to address the restricted stock units that had recently vested and were set to expire according to SEC documents.
Each executive decided to surrender 113,659 shares at $139.53 each, they all retained the remaining 136,341 shares.
Apple's Senior Vice President of the iPod Division, Tony Fadell also converted some 100,000 restricted stock units to shares. The executive then disposed of 45,750 at $139.53 for tax payments and kept the remaining 54,250.
Apple Chief Operating Officer Tim Cook converted 300,000 restricted stock units to shares and sold all of them on the open market for prices between $133.79 and $140.76 per share.
Chief Financial Officer Peter Oppenheimer and Senior Vice President of Industrial Design Jonathan Ive converted 250,000 and 200,000 restricted stock units to shares, respectively. Both used a portion to pay tax charges and then opted to sell the remaining shares on the open market.
Ive sold 109,216 shares at prices between $138 and $140 for a profit of $15.2 million.
Oppenheimer also sold his shares on the open market, the exec shifted 136,341 at prices between $138.74 and $139.79 for a profit of $19 million.