According to a report by Portfolio.com, HBO TV shows will soon be joining many others on the US iTunes Store.
Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement.
The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.
The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two.
The key part of Portfolio.com's statement is the price structure change, the site suggests that either HBO is receiving a larger cut of the $1.99 or shows will be more expensive.