Apple usually tries to keep the down low on releases, but when they've got something they think is really special, they want to make sure everybody who isn't living under a rock with their ears filled with concrete hears about it. According to Cult of Mac, next week's event is one of those "shout it from the mountaintops" events.
According to Cult of Mac, one journalist reported that “Apple just told me it’s a big deal and I should try to be there.”
Let's hope the buzz is justified.
[via Boing Boing Gadgets]