Gary Hustwit has posted a rare glimpse of Jony Ive inside one of Apple's design studios at its Cupertino head quarters.
We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apples design facilities. I felt like Charlie in Willy Wonka and the Chocolate Factory, except everything was made of shiny aluminum instead of candy. And there were no oompa loompas.
The interview in which Ive features will be in a new documentary called Objectified which will debut at South by Southwest (SXSW) in March.