World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Steve Jobs Talks Briefly to the New York Times

The New York Times' David Pogue has posted a brief interview that he had with Apple CEO Steve Jobs following yesterdays special event.

The question of many peoples lips was the lack of video camera on the iPod touch, when Pogue put this question to Jobs he replied:

"Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine," he said. "We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that's the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it."

Pogue also asked why the camera equipped nano can't snap still photos:

the sensors you need to record video are extremely thin these days—thin enough to fit into the wafer-thin Nano. But the ones with enough resolution for stills, especially with autofocus (like the sensor in the iPhone), are much too thick to cram into a player that’s only .02 inches thick.

After expression his doubts over e-readers in the past Jobs then answered a question about Amazon's Kindle book reader:

"I'm sure there will always be dedicated devices, and they may have a few advantages in doing just one thing," he said. "But I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device."

Finally Pogue asked how Jobs was doing and wondered if any products had been affected at Apple due to his leave:

"There are some things that I'm focusing a lot of attention on right now—to polish," he said. "No, I don’t think we’re going to miss a beat. We have some really good stuff coming up."

"I probably need to gain about 30 pounds, but I feel really good. I'm eating like crazy. A lot of ice cream,"