World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Apple Snaps Up Quattro Wireless

Quattro Wireless has announced that it has been acquired by Apple. The official confirmation comes after rumours yesterday that Apple was purchasing the mobile advertising firm for $275 million.

Quattro confirmed the news in a statement on its website adding that "services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers."

Additionally former Quattro CEO Andy Miller signed the note Vice President, Mobile Advertising, Apple.

On it's website Quattro describes itself as:

Quattro Wireless is the leading global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI.