World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Notes of Interest From Fiscal Q110 Earnings Call

Following the release of Apple's first fiscal quarter results earlier today the company held a conference call for media and analysts. Below is a list of notes from the conference call.

  • Quarterly Mac sales grew 33% year over year, 17% growth in market overall.
  • 70% year over year growth in desktops.
  • Average Selling Prices (ASPs) of Mac units fell on average 6% year-over-year, but iPod ASPs rose 9%. iPhone ASPs were down 5%.
  • Portable sales increased 18% year over year.
  • iTunes store recorded a record quarter.
  • Apple ended quarter with target range of 4-6 weeks of iPod channel inventory.
  • Record iPhone sales during the quarter, 100% growth over year-ago quarter.
  • Retail store revenue $1.97 billion, 13% year over year increase.
  • Half of Macs sold in retail stores sold to those who never owned a Mac before.
  • 10 new retail stores opened in quarter, total of 283 stores now open.
  • Avenue revenue per store was $7.1 million. Retail margin was $481 million, up from $409 million in year ago quarter. Record 50.9 million visitors in quarter, compared to 46.7 million in year ago.
  • Apple expects to open 40 to 50 stores in 2010, half expected to be international.
  • Tax rate for quarter was 29%
  • Mac sales in Italy, France, Switzerland and Spain all grew at 40% or higher. Australia was up 70%, China was up almost 100%.
  • Apple reiterates that AT&T is a great partner. Apple has confidence in AT&T's plans to improve its network.
  • iPod touch sales up 55%.
  • We acquired Quattro to give developers a seamless way to make money off their apps, especially free apps.