For the third consecutive year Apple has come on top of Fortune's "World's Most Admired Companies" and this year has increased the margin of its win to the largest in the 10-year history of the survey.
The ranking is based on a survey of 4,200 executives, directors and industry analysts.
Apple is followed by Google, Berkshire Hathaway, Johnson and Johnson and Amazon.
What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.
As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."