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- Is there a reason why you won’t be able to see a timeline in Twitter or an IM conversation in the background? Answer: We think it works better with the push notifications as it’s in place now. The fast-app switching is very complicated and more impressive than what we demoed.
- Given the huge demand of iPad demand in the US, will that impact the international launch? Jobs: No. It’ll still be near the end of April, like we said.
- The development of these rich iAds…will Apple make a development platform for people to make these ads? Jobs: This isn’t necessary. They’re all HTML5 ads and people can choose any tools they want. As long as it’s HTML5.
- Will iAds have an approval process? Jobs: "Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch."
- Will AT&T suffer due to increased data usage with multitasking? Jobs: No
- Q&A with Steve Jobs, Phil Schiller and Scott Forstall.
- Thats it, Q&A will follow.
- iPhone OS 4.0 available for iPhone 3GS and iPod touch 3G in Summer, available for iPad in Fall.
- "We are releasing it for end users for iPhone and iPod touch for users this summer. For the 3GS and iPod touch 3rd gen. And, for iPhone 3G and iPod touch 2nd gen, they will run many things... but there are some things they won't run, like multitasking."
- "So let's review. Multitasking, folders, enhanced mail, iBooks, enterprise, Game Kit, and iAd. And these are just seven of the 100 new user features. Now we are releasing a dev preview today."
- Advert has a built-in game to play, as well as the ability to tap into the Maps API.
- Adverts within the app are completely interactive, built using HTML5.
- Demo.
- "Apple is going to sell and host the ads, and we're going to do a 60/40 split."
- Interactive and video content ads
- Ads keep you in the app
- "What we want to do with iAds is deliver interaction and emotion."
- "The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that's 10 ads per device per day. That would be 1b ad opportunities per day."
- A new way for devs to get ads into their free or reasonable priced apps to make more money.
- Feature 7: iAd
- Apple has created a social gaming network with achievements, leader board and match making.
- 50,000 games in the App Store
- Major feature 6: Game center
- Support for Exchange 2010 and new VPN options
- Data protection, mobile device management, wireless app distribution
- Feature 5: Enterprise
- Wirelessly sync books between platforms
- Major feature 4: iBooks on iPhone
- Ability to open attachments in specific App
- Multiple Exchange accounts support
- First up, unified Inbox
- Feature 3: enhanced Mail
- With folders you can now have over 2000 apps on the iPhone, well above previous 180 app limit
- Showing how home screen wallpaper can be changed
- Folders can be placed in the Dock
- Allow apps to be placed into folders on home screen, folder icon shows as a multi-icon.
- Second major feature... App folders
- Finally, fast app switching. Allows apps to freeze current state
- Task completion, allow Flickr to finish uploading photos while surfing in Safari
- Local notifications don't use Apple's servers
- Over 10 billion push notifications passed through Apple's servers
- On top of push notifications are now local notifications.
- Indicator in status bar when an App is asking for location
- Run a navigation app and listen to music at the same time.
- Next up background location
- With Skype running in the background you can still receive phone calls
- APIs allow for background music playing, next up Voice over IP
- Music continues playing when you've come out of Pandora.
- Controller on lock screen also controls Pandora.
- Demo of Pandora
- Offering multitasking services as APIs to developers
- Scott Forstall on stage to discuss how Apple has conserved battery and performance with multitasking
- "Also, you see the new look of the dock. So that is multitasking. We've been using it a lot and it changes the way you use the iPhone."
- Switch between apps by double-clicking home button and a dock of running apps pulls up.
- Mulitasking - "It's easy to do this in a way that drains battery life, and a way that reduces performance of the foreground app. If you don't do it right, your phone will feel sluggish."
- New iPhone OS UI, custom background on iPhone.
- First - mulitasking
- 7 major features
- 100 new features
- Hardware acceleration framework
- Over 1500 new APIs, access to calendar, photo library, quick look
- iPhone OS 4.0...
- 85 million iPhone OS apps available
- 50 million iPhones sold to date
- In U.S. iPhone has 64% mobile browser share
- Won the JD Power award for 2010, that's three years in a row
- Onto the iPhone
- Steve showing some iPad apps that are available
- 3,500 apps in iPad App Store
- Over 185,000 apps in the App Store
- Over 4 billion apps downloaded across all devices.
- 3.5 million iPad apps downloaded through today.
- Sold 300,000 iPads on first day, 450,000 through to today.
- Showing quote from Walt Mossberg's iPad review, Jobs: "Walt's a pretty tough critic and I thought this was pretty amazing."
- Steve Jobs on stage, we're going to talk about iPhone OS 4.0 but first the iPad.
- Media have been seated, event due to begin imminently.
- Event looks set to begin late.