World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Notes of Interest From Fiscal Q210 Earnings Call

Following the release of Apple's second fiscal quarter results earlier today the company held a conference call for media and analysts. Below is a list of notes from the conference call.

  • New record for Mac sales in March quarter
  • Best non-holiday quarter revenue and earnings ever, best iPhone sales ever
  • Strong performance due to doubling in iPhone sales and strong Mac product momentum
  • Operation margin was $4 billion. Net income was $3.1 billion, up 90% over year ago quarter. $3.33 EPS
  • 3-4 weeks of Mac channel inventory
  • $1.1 billion in sales from iTunes Store.
  • 185,000 apps in App Store and over 4 billion downloads to date
  • 10 billion song mark passed during quarter
  • 3500 new apps for iPad
  • Retail store revenue was $1.68 billion compared to $1.38 billion in year ago quarter, up 22%
  • 606,000 Macs sold, compared to 438,000 Macs, 38% increase
  • Ended quarter with 286 stores, two new stores in UK and one in Germany
  • 47 million vistiors in stores during quarter, compared to 31.9 million visitors in the year ago quarter
  • Over half of new stores will be in international locations including London, Paris, Shanghai
  • Referred to future product transition
  • Guidance for next quarter: Rvenue between $13 -$13.4 billion, compared to $9.7 billion. Gross margin: 36%
  • Tax rate estimated to be 27%
  • Release iPad in 9 countries in May
  • Demand for iPad in US “has shocked us”
  • iPad will be its own line item on the data summary, and revenue will be for iPad units
  • Not focused on trying to make a lot of money on App Store; run it a bit over break-even