Apple is offering a live video stream of today's media event which will take place at the Yerba Buena Center for the Arts in San Francisco.
For a picture of what to expect from today's media event please take a look at our rumour roundup.
Join World of Apple on Wednesday, September 1 at 10AM PT/6PM BST for news and analysis of what Apple releases during its annual iPod event.
Starting times in other timezones:
10:00AM - Pacific
11:00AM - Mountain
12:00PM - Central
01:00PM - Eastern
06:00PM - London
07:00PM - Paris
09:00PM - Moscow
02:00AM - Tokyo (Thursday 28th)
03:00AM - Sydney (Thursday 28th)