World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Observations Following Apple's iPod, iTunes and Apple TV Announcements

2010 iPod Family in Packaging
2010 iPod Family in Packaging

Today Apple announced a flurry of new and updated products, for details on each of Apple's announcements see the relevant articles:

After the launch of multiple products there is always a discovery period of titbits of information about the products, here's what's of interest so far:

  • Apple has entered into a license agreement with golf equipment maker PING to use the name for its new music discovery social network iTunes Ping.
  • Apple's iPod touch advert is now online, as well as the iPod nano one.
  • Apple's iPod classic was ignored during today's keynote but remains on sale, for now.
  • According to the Apple TV tech specs page it runs on Apple's A4 processor. John Gruber speculates that the Apple TV does indeed run a version of iOS.
  • Due to the size of the camera the iPod touches still photo size is only 960x720.
  • iTunes remains Apple's user interface playground and the window controls (close/minimise/mini player) are vertically orientated.
  • The iPod nano no longer has a camera and can no longer play video.
  • Apple has posted an iPod + iTunes timeline page on its website.
iPod nano
iPod nano (sixth generation)

During the keynote Apple's Steve Jobs rattled off lots of facts and figures:

  • 11.7 billion songs downloaded from iTunes
  • 6.5 billion apps downloaded from the App Store, that's 200 per second
  • 450 million TV shows downloaded from iTunes store
  • 100 million movies downloaded
  • 35 million books downloaded
  • 12 million songs available through iTunes store
  • 1.5 billion game and entertainment titles downloaded to iPod touch
  • 250,000 apps available from App Store, 25,000 for the iPad
  • Apple has sold 275 million iPods since October 2001
  • 120 million iOS devices sold so far, 230,000 new activations a day
  • iTunes has 160 million accounts with credit cards registered and 1-click
  • 23 countries for iTunes music downloads
  • Apple has exactly 300 retail stores in 10 countries, Covent Garden was the 300th
  • One million visitors enter the doors of an Apple store every day