World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Apple Climbs to No. 35 in Fortune 500

Last week it was revealed that Apple has shot up the Fortune 500 to now be placed at position 35. The rankings which are based on revenue over the previous fiscal year—ending September 2010 for Apple—put Apple up 21 places from its 2009 position.

The new position was revealed in the latest edition of Fortune magazine and also features an "Inside Apple" feature story about the inner workings of the company. The article can be seen in the print and iPad copy of Fortune.

Fortune's blurb for Apple reads:

Apple climbed 21 slots into the top 50 of the Fortune 500 this year. How'd it get there? The company not only continues to expand its reach in existing markets, it also keeps creating new ones.

Take the iPad, which showed the world the power of tablet computing when it was introduced last year. iPad 2 followed, and was one of the most highly anticipated electronic products this year. CEO Steve Jobs' appearance at its debut in March reassured shareholders worried about his most recent medical leave. Regardless of who's in charge, though, investors have plenty of reason to believe Apple's magic spell on consumers can continue.