An Interview of Errol Morris has seemingly revealed that he is working on ads for Apple.
Errol Morris was responsible for the shooting of the original Apple Switch campaign back in 2002, it has been obvious to some that Apple now have computers (and Mac OS X) that need to be advertised as much as the iPod.
According to the interview the ads will be shot in an 'Ames Room', basically a room that can create amazing optical illusions based on perspective.