Ad Age is reporting that Apple is mulling over the inclusion of ads within iTunes.
The report goes into no specifics but mentions using Podcasts to deliver such content; "Ads will appear while users listen to podcasts," claims the report.
"It's a big step for the service, which has so far limited ad intrusions to audio spots embedded in some of the podcasts offered via iTunes. ESPN Radio, which supplies some of iTunes' most popular ad-supported sports podcasts, is working with the service on the new advertising offering," the report states.