Today E! Entertainment and Apple announced a partnership whereby Apple will distribute hit content from E! Entertainment via the iTunes Music Store.
“This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand,” said Ted Harbert, president and CEO, E! Entertainment. “We're delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans.”
“We’re thrilled to expand our growing video catalog with this original content from E! Entertainment Television,” said Eddy Cue, Apple’s vice president of iTunes. “With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online.”
Season two of “The Girls Next Door” debuts on E! on July 30, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra, as it has never been seen before. The premiere episode will also be available to purchase and download on iTunes on July 31. “The Simple Life: ‘Til Death Do Us Part” follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while “Dr. 90210” takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons. Past season episodes of “The Simple Life,” “The Girls Next Door” and “Dr. 90210” are also immediately available for purchase and download.