This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Apple Removes 2 Year Contract Requirement from iPhone Ads

June 7, 2007 · by Alex Brooks · in Apple Advertising, iPhone

TUAW notes that the latest advert posted by Apple to its website differs from the others.

The original adverts that aired stated that a 2-year contract was required to use the iPhone.

Now the latest advert has the line removed all together.