Apple Advertising
68 posts filed under Apple Advertising
Latest Mac Adverts Not So Genius
It's not very often Apple runs a dedicated ad campaign all about the Mac. In fact the last time Apple ran a campaign was the incredible successful "Get a Mac" ads starring Justin Long and John Hodgeman in 2006. The ads which had sibling runs…
4G or "4G"?
Outside of the United States Apple has been making headlines that aren’t exactly positive and it’s all surrounding how the company has chosen to advertise the new iPad. As is common knowledge these days Apple took the bold step to include LTE connectivity in its…
Latest iPad 2 Ad Focuses on Learning
In the newest iPad 2 advert that begun airing on TV this week, Apple has shone a light on learning with the iPad. The advert features eight adverts including the company's own iBooks and Garageband apps. Are you curious about new ideas? Do you want…
Latest iPad Ad Focuses on 'Now'
Apple has begun airing its latest iPad advert which focuses on the subject of 'Now'. The advert looks at how the consumption of many forms of media has become instantaneous from reading newspapers to looking at the stars.
Apple Runs "We Believe" iPad 2 Commercial
Apple has this weekend begun running a new iPad 2 commercial titled "We Believe", in which Apple focuses on the pure functionality of the latest iPad. Moving away from previous iPad adverts which highlighted apps and functions of the iPad this advert focuses on the…
Apple VP of Marketing Exits Company
It has been revealed today that Allison Johnson, Apple's vice president of worldwide marketing communications since 2005 is to leave the company. The news revealed by several sources to AllThingsD is somewhat notable and surprising. According to those familiar with the matter Johnson is leaving…
Latest iPad Advert Touts iPad as 'Iconic'
Today Apple released yet another advert for the iPad, this time touting the tablet device as iconic and showing off some of the best of the 60,000 apps available. The new advert entitled 'iPad is Iconic' is in the style of Apple's previous iPad adverts…
Apple Brings Christmas Spirit in iPhone Advert
Apple has begun airing a brand new iPhone 4 advert in the U.S. which is full of Christmas spirit whilst still showing off the features of FaceTime on the iPhone 4. Apple describes the advert which has been running for a day or so as…
Apple Touts iOS 4.2 in Latest iPad Advert
In a brand new advert called "iPad is Amazing" Apple is touting the new features of iOS 4.2 on the iPad including printing, multi-tasking and AirPlay. In the style of Apple's previous iPad adverts the 30 second ad shows a series of apps followed by…
Apple Airs 'iPad is Electric' Advert
Continuing with the previous style of iPad adverts Apple has this week begun airing a brand new advert entitled 'iPad is Electric' . In the style of Apple's previous iPad adverts the 30 second ad shows a series of apps followed by a single word…
Apple Awarded ‘Marketer of the Decade’
Apple has won Advertising Age's first 'Marketer of the Decade' award, winning the award removes Apple from the annual 'Marketer of the Year' award nominations which the company had been awarded only once despite being "a contender almost every year". In an article Ad Age…
iPad is Musical, Latest iPad Advert Begins Airing
Apple has begun airing another advert as part of the "iPad is..." campaign which began running in mid-August. The previous advert dubbed "iPad is Delicious" offered an insight to numerous apps available for the iPad. The new advert which began airing today is called "iPad…
iPad is Delicious. Apple's New iPad TV Ad
Apple has today revealed a brand new television advert for the iPad. Taking on a slightly different take to the previous advert known as "What is iPad?" The new advert which has no narrative begins with "iPad is" and is officially called "iPad is Delicious"…
Apple Not Beginning New Mac Advertising Campaign
Last week Apple pulled all mentions of its previous "Get a Mac" advertising campaign pointing all mentions towards what looked like a new campaign called "Why you'll love Mac". Now it appears that referring to "Why you'll love a Mac" as a fresh campaign could…
Apple Begins "Why You'll Love a Mac" Advertising Campaign
Apple has begun a new advertising campaign that looks to have replaced the "Get a Mac" campaign which Apple began in 2006. The last set of TV commercials from the "Get a Mac" campaign began airing in the US in October 2009. Apple has now…
Apple Begins Running "What is iPad?" Advert, Offers Nod to the Past
Apple has begun airing a brand new iPad advert entitled "What is iPad?" which is a significant departure from Apple's usual style of TV advertising. The advert is presented as a series of short questions and statements offering a few glimpses of the iPad in…
Apple Airs First iPad Advert During Academy Awards
During the 82nd Annual Academy Awards which took place last night Apple aired the first advert for the iPad which goes on sale April 3 in the U.S. The 30 second spot entitled "Meet iPad" features The Blue Van's song "There goes my love". The…
Apple Begins Airing Two New iPhone Adverts
Two new adverts for the iPhone have begun airing on U.S. television over the weekend and have been promptly posted on Apple's website . Of note is that the adverts have moved away from the recent theme of advertising the App Store and returned to…
Apple Wins Multitude of Advertising Awards from AdWeek
AdWeekMedia this week announced the winners of its "Best of 2000s" advertising awards. Apple won numerous awards including "Brand of the Decade", "Campaign of the Decade" and "Product of the Decade" and "Out of Home Ad of the Decade". Steve Jobs also won "Marketer of…
Three New iPhone 3GS Adverts Air
Apple has begun airing three new iPhone 3GS adverts. The first advert called " Skateboard " demonstrates the iPhone 3GSs video recording and editing and sharing via email. The second advert called " Copy and Paste " actually shows a feature of iPhone OS 3.0…