World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

Apple Begins "Why You'll Love a Mac" Advertising Campaign

Apple has begun a new advertising campaign that looks to have replaced the "Get a Mac" campaign which Apple began in 2006. The last set of TV commercials from the "Get a Mac" campaign began airing in the US in October 2009.

Apple has now begun a new campaign called "Why you'll love a Mac" and all previous mentions of "Get a Mac" are now forwarding to these pages.

The "Why You'll Love a Mac" campaign focuses on five key areas: better hardware, better software, better OS, better support and compatibility.

Currently the campaign only exists as a set of pages on Apple's website but presumably it will be rolled out onto online advertising and TV commercials.