Two new adverts for the iPhone have begun airing on U.S. television over the weekend and have been promptly posted on Apple's website. Of note is that the adverts have moved away from the recent theme of advertising the App Store and returned to touting iPhone features.
The first ad called "Hold Us" shows off the iPhones ability to multitask whilst on the phone, including purchasing from the App Store and playing games.
The second shows capturing video, sending it via an MMS message and conference calling with multiple people.