Last week Apple pulled all mentions of its previous "Get a Mac" advertising campaign pointing all mentions towards what looked like a new campaign called "Why you'll love Mac".
Now it appears that referring to "Why you'll love a Mac" as a fresh campaign could be far fetched, Ken Segall who has had a long history with Apple in terms of marketing has posted on his blog that the new series of web pages are not a fresh campaign.
Why you’ll love a Mac is not a campaign. It’s a series of web pages very much like those Apple has used for years to present the benefits of both Mac and Mac OS X.
Segall goes onto say, "Who knows what the new campaign will be, or if Apple even believes a Mac campaign is required at the moment", and adds that his comments are made "out on a limb".