Apple's CEO, Steve Jobs has confirmed to the Wall Street Journal that the company plans to reduce the price of iTunes plus songs by .30 cents either later today or tomorrow.
Songs on iTunes Plus originally came at a premium though: 30% more than the standard 99 cent song price for tracks long available with DRM. "It's been very popular with our customers, and we're making it even more affordable," Mr. Jobs said.
The move will make all DRM-free songs available for $.99 on the iTunes Store, they were previously $1.29.
This move brings Apple's prices inline with those from Amazon and Wal-Mart who bother offer DRM-free music stores.