Data released today from the NPD group reveals that iTunes continue to dominate music retailers with a share of 28% of all music (digital and physical tracks and albums) purchased by U.S. consumers during Q1 2010. The data also shows that iTunes holds a 70% share of digital music purchases during the same period, marking a one percent growth since Q1 2009.
Amazon who is in second place behind Apple's iTunes gained three percentage points to tie with Walmart also in second place at 12 percent of music purchases. NPD's data showed that digital tracks and albums accounted for 40 percent of all music purchases in Q1 2010, a five percent gain from Q1 2009.
“Amazon’s growth reflects a stronger position in both the CD and digital formats,” said Russ Crupnick, vice president of industry analysis for the NPD group. “This dual-pronged approach of selling both digital music and CDs helps attract the most valuable and committed music buyer who prefers access to both formats.”