World of Apple
This is a static archive of World of Apple, published by Alex Brooks between 2005 and 2015. Nothing here is live or updated since original publication.

WWDC 2010 Keynote Begins

Steve Jobs has arrived on stage to begin WWDC 2010, this post will offer a summary of the events. For a more detailed run down of events World of Apple recommends:

Summary of events from WWDC 2010:

  • 5,200 WWDC attendees from 57 countries, sold out in 8 days.
  • Sold 2m iPads. 8,500 apps in store, downloaded 35 million times.
  • iBooks iPad app updated to include highlights, notes and bookmarks. You can also import PDFs right into iBooks.
  • Jobs covering the top three reasons why Apps are refused from the App Store: app doesn't function as advertised, uses private APIs or the app crashes.
  • Netflix CEO on stage to introduce Netflix iPhone app, following release of iPad app two months ago.
  • Zynga releasing app for the iPhone which will include Farmville.
  • Guitar Hero available also in App Store for $2.99.
  • Steve back on stage, announces 5 billion App store downloads and that Apple had paid $1 billion to developers.
  • U.S. market share stats from Nielsen - RIM is #1 with 35%. iPhone is #2 with 28%, WinMo #3 with 19%, Android 9%.
  • US mobile browser usage - iPhone 58.2%, Android 22.7%, RIM 12.7%.
  • Steve Jobs announces iPhone 4 with the design we've all seen before. Jobs will demo 8 new features of the new iPhone.
  • “It is just 9.3mm thick, that is 24% thinner than the iPhone 3GS"
  • “We have a front-facing camera, microSIM, camera + LED flash, headset, and a second mic for noise cancellation."
  • Visible seams on case actually antennas for reception.
  • New "retina" display has 326 pixels per inch. 4x previous iPhone display resolution.
  • iPhone 4 display: IPS, 960 x 640, 800:1 contrast. 4x better than iPhone 3GS.
  • iPhone 4 has the A4 system-on-chip. Same as that in the iPad.
  • iPhone 4 battery life: 7 hours 3G talk, 6 hours 3G browsing, 10 hours WiFi browsing, 10 hours video, 10 hours music, 300 hours standby.
  • Three-axis gyroscope, 6 axis motion sensing.
  • Quad-band HSDPA/HSUPA. Dual-mic noise suppression, 802.11n WiFi. Up to 32GB storage.
  • iPhone 4 has 5 megapixel camera, "backside illuminated sensor", LED flash.
  • iPhone 4 records HD video.
  • HD video is recorded at 720p 30fps.
  • iMovie to be made available for iPhone, edits HD video, adds transitions and titles.
  • iMovie for iPhone will be $4.99.
  • iPhone OS 4.0 now renamed iOS 4
  • Demo'ing features of iOS 4.
  • iBooks available for iPhone, sync books across all iOS devices.
  • Eighth and last iPhone 4 feature is iAds. Apple has been selling ads for eight weeks.
  • “Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Sears, JCPenny, Target, Best Buy, DirecTV, TBS network, and Disney" signed up for iAds.
  • iAd being turned on for all iOS devices July 1.
  • One more thing...
  • Steve Jobs has video chat with Jony Ive.
  • Video chat is called FaceTime and is WiFi only.
  • Showing video covering all iPhone 4 features.