Today Apple's CEO Steve Jobs will kick off the 2010 Worldwide Developers Conference with an opening keynote during which he is expected to announce Apple's next generation iPhone along with a preview of iPhone OS 4.0 amongst several other product releases.
For details of what to expect during today's WWDC keynote please refer to our rumour roundup which was posted earlier today.
Last minute rumours from 9 to 5 Mac suggest that we'll see the last ever "Get a Mac" advert during todays keynote. The advert will purportedly only feature John Hodgeman in a bar attempting to get hold of a new Apple prototype product.
Join World of Apple at 10AM PT/6PM BST for up to the minute coverage of WWDC 2010.
Starting times in other timezones:
10:00AM - Pacific
11:00AM - Mountain
12:00PM - Central
01:00PM - Eastern
06:00PM - London
07:00PM - Paris
09:00PM - Moscow
03:00AM - Tokyo (Thursday 28th)
05:00AM - Sydney (Thursday 28th)