World of Apple
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Steve Jobs Featured in Bloomberg Documentary

Steve Jobs and iPad
Steve Jobs uses iPad during unveiling keynote. Apple iPad Event by mattbuchanan, on Flickr

This week Steve Jobs was the subject of a 50 minute long documentary shown on Bloomberg. Although the man himself refused to take part in the documentary there was a host of friends, admirers, journalists and current and past co-workers on hand to tell the story.

The documentary which is part of Bloomberg's Game Changers series begins at the start of Jobs' life and follows his success story through to modern day covering such subjects as his battle with cancer, his liver transplant, NeXT, Pixar and his power struggle at Apple in the mid 1980s.

Through interviews with friends, former colleagues and business associates, GAME CHANGERS reveals the many layers of the intensely private Steve Jobs - his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple "Mac Evangelist" and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee.