Today Apple will announce "exciting" news about iTunes and proposes that today will be a day "you'll never forget". Since yesterdays quiet unveiling of Apple's homepage many news outlets have been scrambling to find out ahead of time what Apple could be announcing.
Here's what we've got:
- Many sources initially jumped to conclude that the event will be all about an iTunes streaming service, offering either your own music library streaming to any device or a monthly subscription would give you access to unlimited streaming music. Whilst such a service has been long rumoured All ThingsD reckons that it's not primetime for the service.
- Evidence found in iTunes 10.1 by The Apple Lounge refers to an "iTunes Live Stream". Whilst not very descriptive it could indicate that Apple is going to introduce TV and movie streaming on the Mac like it offers on the Apple TV.
- The Beatles catalog is coming to iTunes. This looks like where the money rests; late yesterday The Wall Street Journal reported that Apple had finally closed the deal with Apple Corps to begin carrying the entire Beatles catalog "soon". WSJ had no details of the deal to hand was "unclear whether other online music services would gain access to the catalog too."
To see what Apple does unveil visit Apple's homepage at 7am pacific, 10am eastern, 3pm London and midnight Tokyo time to see what iTunes has to announce.