Archive: 2012
53 posts
Apple TV Debate Continues
Just as we thought we could get to the end of the year without another flurry of Apple TV rumours we’ve unfortunately been scuppered by none other than Tim Cook himself. Last week Cook stated in a television interview for NBC that TV was an…
Low Volume Player
A few weeks back Microsoft CEO and chief ass Steve Ballmer was asked in an interview with the Wall Street Journal if he’d like Microsoft to evolve to Apple’s business model, that is to say would Microsoft enjoy being in control of both software and…
Cook Consolidates Senior Management Team
In a way we all liked to state how much of a mark Tim Cook was leaving upon Apple. Almost every move he made the writers and the bloggers would burst out into the open and exclaim about this was Tim leaving his legacy upon…
Apple Announces Q412 Revenue of $36 billion
Apple today announced financial results for its second fiscal quarter of 2012 which ran from July 1 until September 30. The Company posted revenue of $36 billion and net quarterly profit of $8.2 billion, or $8.67 per diluted share. These results compare to revenue of…
Ahead of Apple's Fourth Fiscal Quarter Results
On Thursday Apple will reveal its fiscal results for the fourth financial quarter of 2012 as well as the end of year figures. Once again Apple is expected to report a bumper quarter with a number of key product releases having occurred during the quarter.
Apple Releases iPad mini, Updates iPad
Apple today announced both the new iPad mini and a brand new updated version of the larger 9.7-inch iPad. Ahead of the announcement of the new iPads Apple took the opportunity to discuss iPad sales and related content. During the keynote CEO Tim Cook revealed…
Apple Updates iMac, Mac mini Goes Retina on 13-inch Pro
During today's event Apple released a slew of Mac updates updating the Mac mini, refreshing the iMac and releasing a brand new 13-inch MacBook Pro with Retina Display.
A Preview of Apple's iPad mini Event
Today is the day that Apple will show off its latest offering, with expectations resting on a smaller, thinner and lighter iPad. Invites went out last week to select members of the media inviting them to the California Theatre in San Jose for a special…
Mid-Cycle iPad Revision
So there we have it, we’ve got a date—October 23rd. Invitations with the inevitable subtle clues are yet to grace the inboxes of the select few that will stream into the very same auditorium that Steve Jobs took to the stage exactly 11 years ago…
Cook's Apple Continues to Calculate
Apple on Friday once again strayed into new territory. Since taking the helm as CEO of Apple there have been changes, Tim Cook is putting his mark on the company and leading the way he feels he should. Last week was no different as we…
iOS 6 Available to Download
Apple has today made the next major update to iOS available to download. iOS 6 which is available for the iPhone 5, 4, 4S, 3GS, iPad 3, 2, and the iPod touch 4th and 5th generation comes just two days ahead of the official release…
The iPhone 3GS
Before and immediately after the release of iOS 6 it seemed like everybody was lamenting on the reasons as to why Apple had decided to continue supporting the iPhone 3GS with iOS 6. That is to say that Apple had made a conscious decision to…
Apple Announces iPhone 5, Available Sept 21
Apple today announced an unsurprising update to the iPhone. The iPhone 5 as Apple is calling it includes very few surprises following a remarkably detailed series of leaks several months ahead of today’s announcement.
iTunes and iPods Get Revamp
Sharing the stage with the iPhone 5 Apple's iPods and iTunes were updated in front of the world's media today. Starting with iTunes Apple's Eddy Cue announced a whole new version of iTunes on the desktop, version 11, with a major redesign. Joswiak also explained…
Ahead of Apple's iPhone Event
Today is the day, the venue is set, the press are descending on San Francisco, and the rumour mill is firing on all cylinders but something isn’t right. There’s a sense of disappointment, confusion, despair in the Apple community—in fact even outside of it. The…
The next iPhone
It gets to to a certain point in the Apple calendar when the questions, speculation and excitement over a new iPhone tends to become deafening. If you hadn’t noticed we’re firmly in that part of the year but for all the right reasons. It’s less…
Latest Mac Adverts Not So Genius
It's not very often Apple runs a dedicated ad campaign all about the Mac. In fact the last time Apple ran a campaign was the incredible successful "Get a Mac" ads starring Justin Long and John Hodgeman in 2006. The ads which had sibling runs…
Apple Unleashes Mountain Lion
Today Apple has released OS X Mountain Lion in the Mac App Store and into the hands of many eagerly awaiting customers. Priced at just $19.99 (£13.99) this marks Apple's cheapest upgrade and the first OS upgrade in a cycle in which Apple proclaims it…
Apple Delivers Revenue of $35bn During Q312
Apple today announced financial results for its third fiscal quarter of 2012 which ran from April 1 until June 30. The Company posted revenue of $35 billion and net quarterly profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of…
Ahead of Apple's Q312 Results
This week Apple will announce the results of its fiscal third quarter of 2012. The results come amidst Apple's competitors reporting not such impressive news and the International Monetary Fund talking of slowing economies around the world including Apple's key growth markets; Brazil, China and…