Archive: July 2012
6 posts
Latest Mac Adverts Not So Genius
It's not very often Apple runs a dedicated ad campaign all about the Mac. In fact the last time Apple ran a campaign was the incredible successful "Get a Mac" ads starring Justin Long and John Hodgeman in 2006. The ads which had sibling runs…
Apple Unleashes Mountain Lion
Today Apple has released OS X Mountain Lion in the Mac App Store and into the hands of many eagerly awaiting customers. Priced at just $19.99 (£13.99) this marks Apple's cheapest upgrade and the first OS upgrade in a cycle in which Apple proclaims it…
Apple Delivers Revenue of $35bn During Q312
Apple today announced financial results for its third fiscal quarter of 2012 which ran from April 1 until June 30. The Company posted revenue of $35 billion and net quarterly profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of…
Ahead of Apple's Q312 Results
This week Apple will announce the results of its fiscal third quarter of 2012. The results come amidst Apple's competitors reporting not such impressive news and the International Monetary Fund talking of slowing economies around the world including Apple's key growth markets; Brazil, China and…
The Unlikely Smaller iPad Moves Into Sight
We know for sure that it will be accompanied by sandpaper. That is if Steve Jobs’ quote from October 2010 is anything to go by where he stated that Apple had done extensive testing on the screen sizes of tablets and concluded that 10-inches is…
Future Retina Macs
In early May I wrote about how Apple was going to make use of Intel’s latest processors in this years generation of Macs. At the time no Macs had been updated during 2012 and the iMac amongst others was looking long in the tooth, although…