Alex Brooks — page 4
3783 posts
Why Sync?
This week the subject of Apple’s cluttered and bloated iTunes app has been on the agenda. Jason Snell over at Macworld originally argued that if Apple is going to embrace the cloud, like it appears to be doing, then iTunes should be simpler. Snell suggests…
Mercurial
In a most auspicious setting Walter Isaacson took to the floor last to talk about his 2011 biography of Steve Jobs. Having visited Amsterdam and Oxford this week on a whistle stop tour promoting the book it was particularly notable that Isaacson’s visit to London…
Battery Is Charged
There has been a lot of talk about batteries and power usage recently. It was all kicked off by the announcement and subsequent release of the third-generation iPad. When the iPad was originally released in 2010 many, including myself, were amazed that the iPad had…
Apple Blazes into the Future with New iPad
Apple today announced a new iPad finally putting an end to the chorus of iPad 3 rumours that have been circulating for many months. The new iPad, which is simply named iPad, is very much in line with the rumours. Also announced today, in line…
Keep Up with Apple's iPad 3 Announcement
In a little under two hours Apple CEO Tim Cook will take to the stage alongside his other senior executives and show the world the new iPad. In addition to the new iPad Apple is expected to announce a new Apple TV too. Rumours about…
On Siri and the iPad
With less than 24 hours to go before Apple unveils the new iPad, speculation has risen to a deafening roar about what will appear on the new tablet. Last month I set out most of what was assumed about the iPad 3, up until this…
Updated Apple TV Due. But It's not what you think.
It’s official. Apple has sent out invites this week to an event being held in San Francisco next Wednesday March the 7th. The event which is certainly going to be focused on the iPad 3 has been in the offing for a number of months…
Shareholder Meeting Reveals Little Insight
Apple today held its annual shareholder meeting on its Cupertino campus. The meeting which I gave some detail on at World of Apple yesterday went as expected with no announcements of particular importance. Most notable from the meeting was a continued insistence from CEO Tim…
Ahead of Apple's Annual Shareholder Meeting
Tomorrow Apple will hold its annual shareholder meeting on its Cupertino campus in California. The expectations for this meeting are greater than normal, they’re practically sky high and honestly largely improbable. Apple’s ASM is actually a relatively under-reported event despite its importance. Last year’s meeting…
Apple's Death Wish for the Rumour
It’s impossible to avoid using the term “post Jobs-era” but this week has proved more than any that with Tim Cook at the helm Apple is a changing company, and I believe changing for the better.
There's a New Cat in Town
Today it was revealed that late this Summer Apple will release its ninth major release of its desktop OS called OS X 10.8 ‘Mountain Lion’. The announcement which was planned in advance and cleverly timed to be unveiled by a number of large blogs at…
Highlights of Tim Cook Speaking at Goldman Sachs' Conference
Yesterday we were treated to a never before heard of event. Whilst Tim Cook has spoke at Goldman Sachs’ Internet and Technology conference in past years this year marked the first time that Apple has opted to offer a stream of the interview on its…
iPad 3 Set to Land in March
Amongst the ranks following the path of Apple's iPad updates it has been of reasonable certainty that the next major update to Apple's hugely popular tablet would come in the March/April time period. With just one month to go before the iPad is announced the…
Apple Hires Dixons CEO John Brewett as Retail Chief
So today we got the answer to a question that we’ve been pondering for a number of months and we got Tim Cook’s first major hire as the official CEO of Apple. But I for one am a little skeptical.
Apple Announces Record Quarterly Revenue of $46.33 billion
Apple today announced financial results for its first fiscal quarter of 2012 which ran from September 25 until December 31. The Company posted revenue of $46.33 billion and net quarterly profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of…
Predictions Ahead of Apple's Q112 Fiscal Results
Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue…
Apple's Education Event: Won't Somebody Please Think of the Children?
Apple's education-focused event held today in the Guggenheim Museum in New York City is over and it's now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as…
Apple's Latest iPad Sales Tactic
On Thursday Apple will hold its first event of 2012. The event which will be held in New York City early on Thursday morning is guaranteed to be focused solely on the education market. Thankfully Apple clarified this intention with the actual event invite itself…
Reflecting on Change
There's no easy way to say it, 2011 was a bad year for this website. Such a statement isn't easy for me to write because it isn't easy for me to hear; in July World of Apple will be seven years old and anyone who…
Mac App Store at One
Today the Mac App Store celebrates its first year of existence and what a year it was. Despite being a fledging service trying to break the mould of a decades old model of distributing software the Mac App Store successfully made an impact and changed…